papers & articles

Innovation is born from inspiration: these are the concepts that inspire us.

Website Evolution by Utilizing Analytics

By Felice Physioc Digital branding is about a lot more than just the creation of a website. One of many services offered by digital branding agencies is website strategy and production; however, that is just the first step towards a successful website. Although it is the company and the virtual branding agency that determine the content and...

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Naming in Brand Strategy

In her famous soliloquy, Juliet of Shakespeare’s “Romeo and Juliet” asks, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” However, try as they might, these two star-crossed lovers could never get beyond the familiar meanings attached to their names. The long-established significance behind both last names...

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Pattern Language in Interface Design

Human beings are animals of habit. As practicality goes, what works for us the first time will most likely work for us again and again. For structural and spatial matters, the same idea can be applied. Christopher Alexander, renowned architect and now retired professor, created a pattern language that drew from the models of classical architecture...

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