The Vines of Mendoza was co-founded in 2005 by a group of international entrepreneurs with the goal of bringing together winemaking and tourism in Argentina. The Vines of Mendoza showcases boutique Argentinean wines of the region, as well gives clients an opportunity to manage their own section of vineyard. VIRTUALTRIP collaborated with The Vines to create a digital strategy for the company that would compliment FORMA Cultural Branding´s brand strategy work. The goal was to develop a website that would convey the unique story behind the company´s birth, but also be practical enough that the company´s employees could update it daily with new promotions, information and offerings from The Vines. The Vines of Mendoza has since become one of the leading wine tourism companies in Mendoza, drawing hundreds of international wine enthusiasts to the region every year.
Web Strategy & Production, Social Media & Online Positioning, Evolution & Support